23AMGA.ORG NOVEMBER/DECEMBER 2018
The rise of consumerism in health care is perhaps most prevalent among the baby boomer generation, who are 74 million strong according to the most recent U.S.
Census Bureau estimate. Boomers not only have
substantial buying power and shape marketing
trends, they also want to actively participate in
their own health care.
This generation of FitBit-using, Facebook-chatting
professionals and retirees who regularly text with
colleagues and family is accustomed to integrating mobile technology into their daily lives. So,
if your group medical practice offers boomers
mobile-centric, efficient ways to manage their
health—especially chronic conditions—many
will embrace the idea.
This demographic is also an excellent target:
boomers have plenty of costly and time-consuming
chronic conditions—especially once they hit the
Medicare years. In fact, nearly two-thirds ( 35. 6
million) of Medicare’s 54.7 million beneficiaries
have two or more chronic conditions (see Fig-
ure 1). If not efficiently managed, this high-risk
population can overtax your practice’s resources,
adversely impact patient outcomes, and affect
profitability in the value-based care environment.
One approach to efficiently manage popula-
tion health centers is mobile-enabled remote
patient monitoring (RPM). Mobile-enabled RPM
is a user-friendly tool that improves communica-
tion, efficiency, and engagement—both from the
patient’s standpoint and your group practice’s
perspective. By leveraging RPM to regularly col-
lect biometric data and patient-reported health
status information, medical offices can effi-
ciently manage numerous health conditions.
While you can leverage mobile-enabled RPM
to manage numerous conditions in virtually any
patient population, a high-value, high-impact
place to start is with costly chronic conditions
in Medicare patients.
Tapping into Societal Trends
Mobile-enabled RPM taps into the societal trend
among patients of every age and economic background using mobile technology as part of their
daily lives. Consumer-driven health care means
that patients want their care delivery to be easy,
convenient, and seamlessly integrated into their
Mobile-enabled remote patient monitoring
By Harry Soza and Irina Yermilov, M.D., M.P.H., M.S.
RPM to regularly