Health care today is complex and multi-faceted. Costs are rising, reim- bursement is shrinking, and it’s in this environment that providers are
By Niki Buchanan
shifting their strategies and deploying new
innovations to ensure success. However, while
healthcare organizations are working toward the
same value-based goals, their strategies and
approaches differ depending on several variables,
including their location and unique patient base.
Individual markets differ, but three key factors
create complexities for every hospital in its pro-
vider space at the local, regional, and state levels:
1. Fragmented electronic health record (EHR)
landscapes make it difficult to integrate and
act on data.
2. Competition continues to evolve with traditional and new players.
3. The sheer number of payers and reimbursement models continues to grow.
When implementing new strategies and tech-
nologies, providers must customize and deploy
solutions with these three chaos factors in mind.
This means rural and urban health systems
often face vastly different challenges and oppor-
tunities. According to the Philips Chaos Matrix, 1
an interactive tool to determine the level of
market complexity in these three chaos factors,
rural health systems tend to have less chaotic
markets in terms of the EHR landscape and
competition. Alternatively, urban health systems
tend to have high chaos scores in both areas.
on the road to